PURE WASTE

Pure Waste is a company that focuses on producing 100% recycled textiles. As a brand they have a strong philosophy “ everything we do has an impact on something, somewhere.We know that sustainability and quality go together. We believe that fashion and ecological thinking should go together too.” The idea of the company came from the Nordic tradition of recycling. The brand is committed to only making ecological choices with out compromises. When they could not find a fabric that was 100% recycled they decided to developed one themselves.

They promise as a brand that they only use materials that are otherwise would go to waste and they want to challenge the whole perception of waste. Their vision is to recreate the fashion industry, by leading it into the future of sustainability and to industrialise textile recycling globally as a common practice.

Pure Waste’s main issue is that we are running out of fresh water, 97% of water on our planet is salty. 2% is locked in snow and ice. Less than 1% is potable. 70% of that 1% is used to grow crops. Over 11,000 litres of water is needed to grow 1Kg of cotton. This equals to one single T-shirt, it cost the earth 2,700 litres of water and this does not include the harmful pollutions the production process releases into the air.

Consumers might think that buying organic cotton garments is the solution to solving these issues, but in fact if they are also being thrown away along with the other 11 million tons of textiles each year, what does this solve? Our landfills are loaded with textile waste. Even while manufacturing cotton there is waste in the process. Up to 15% of cotton is wasted due to scraps, trims and mistakes.

This company has a really detailed process on how they make their textiles. They collect the raw materials from two main sources CMT factory and yarn waste from spinning/ weaving mills. This gets sorted by quality and colour and then mechanically open back into fibres. Then depending what recycled fabric they have they might need to blend them together, the mixed recycled fibres are spun into yarns, the process is the same as if they were fresh fibres. The yarns are knitted or woven depending on the fabric use. Finishing off the fabric also depends on the garment use as there are different methods such as compacting, brushing and washing. Pure Waste also have the process of cutting, making and shipping the products. On their website a video is available on how they make a T-shirt.

On the Pure Waste website they show how much water they have saved and how much water you can save by buying one of their t-shirts or even swapping to buying their fabrics. They are also a very transparent company with all the details on how it is run. Nothing is hidden, they also challenge companies to do the same and show how much they are improving the environment. Pure Waste do make very good points as a company and they really make you think there is so much we can change by just supporting the right brands.

https://www.purewastetextiles.com/

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